As a leader in his field, Peter Shearer has spent many years designing and building new business models in the digital marketing industries. With formal training in both marketing communication & business management, he started his career by developing business units in merchandising, promotion, printing and an online based community websites.

Peter then pursued his interests in the field of digital through mobile gaming applications and augmented reality technology. He joined WIR group by the end of 2009 and helped growing AR&Co as Managing Director. He is highly-skilled in designing impactful digital solutions that utilize AR technology. Nowadays, AR&Co has become the Asia’s largest augmented reality and innovative technology company, serving clients globally from countries like Indonesia, Singapore, Malaysia, Vietnam, Myanmar, Thailand, Philippines, Hong Kong and Spain.

Peter is now the Chief Business Development Officer of WIR group; the leading brand-led innovative, technology & entertainment group of companies in Asia. He serves as the senior leader in developing various new businesses and overseeing the entire development of new media, gaming products and services, as well as leading strategic planning and guiding all marketing activities.

Fortune Magazine listed him as one of the Top 40 Fortune under 40. Peter has appeared in the Forbes Magazine, Fortune Magazine, Bisnis Indonesia Newspaper, Bloomberg TV, Kompas TV, Metro TV, Berita Satu and many others.

Not only is he an intuitive leader, Peter also has a fabulous sense of humor. He is the type of man who gets things done and does not leave any stone unturned when it comes to project delivery.